The audience for my target audience will be older teenagers(16-25) male. I have target this age group and gender because slasher film very violent which appeals to middle generation and male more then girls and older generation. Example, Friday The 13Th, Scream, Saw etc
As its shown it appeals to male and age under 18, however there is only 1% different between the gender and 5% between the age group which shows the age group matters more then the gender in terms the genre of the movie.
About the film: 4:00pm, Cold and foggy day when two people (one male and one female) were swinging and talking about their day. Unknown of the fact that they are being watched, a mysterious guy hiding/stalking behind the gates. They will enter the woods as a dare to themselves and it will became their experience of life.
I will be distributing my films through social networking sites such as Facebook and twitter, putting it on film festivals, for example Mayhem Film Festival, upload it to Youtube or Vimeo etc. This way it will reach a large amount of audience and may even became worldwide Distributors: DDS Films
Status: Awaiting Release
Cast: Bradley Burton, Jack Eastwood and Stephanie Muir
Director: David Williams
Genre: Slasher, Horror
Scriptwriter: Sadia Hamid
Advertisement Campaign
These are one of the examples of how my film trailer and posters would look like.
The posters of The Woods (as well as Friday The 13Th) will appear in different Cinemas, Website, Social networking sites such as Facebook, Public places such as buses, streets etc.The trailers will appears within different theaters, advert breaks, World Wide Web such as YouTube etc.
Unlike Friday the 13Th, The audience for The Woods will be Niche, therefore targeted towards specific audience. Wherever the film appears, it will last depending on how popular it gets. However maximum 3 weeks as it wont be globally promoted but in UK. After few months or years of its release, DVDs and Posters will be sold/distributed.
Compare and Contrast LOGO
The video shows the different types of entertainment logo such as Dreamworks, Colobia etc.
WB Interactive Entertainment is one of the examples of a film entertainment logo. DDS Entertainment is My entertainment LOGO. From all the logos my inspiration was WB Interactive Entertainment, because its simple, bright and looks appealing.
The similarities between both logo its very simple and has the use of word then pictures. However the difference is WB Interactive Entertainment is bright and colorful, whereas DDS Entertainment is dark and serious.
The victim within the film belongs to the social group of older teenagers, both male and female and race is British. In terms of gender, age and race the victims follow the stereotype. However in most slasher movies, the female is likely to be the first victim and killer male, but in Friday the 13Th the killer and the first victim both is male. This somehow challenges the stereotype as in the clip but only the female but the male is show vulnerable and weak.Race is very typical as in most slasher film people are likely to be white. As well as age, most victims are young or older teenagers.
Planning
Our choice of actors are both male and female. We have chosen the male as the threat and the female as his first victim. This is because in most slasher movies the man is killer and female are his the first victim, this way it appeals to the audience more as stereotypical y the male is strong and big and female is vulnerable and weak. Audience will be scared of the threat but well sympathetic towards the victim. This is more likely to happen with an female victim then a male victim.
The story relates to the sub-genre in terms of the story-line, dialogue and action within the film. E.g. the script starts with 2 people chatting and someone stalking from the gates. It explains the atmosphere, mood and feeling within the place. The dialogue reflects what the characters are talking about and their purpose of going towards the woods. It gives an idea from the beginning where the story will lead to. However only towards the end of the scene it is identified what the sub genre is. It keeps the audience puzzled and interested. The storyboard has helped us to build up the idea, how will it begin and end. E.g there are 4 scenes within the opening. First the playground, entry of characters and reason to enter the woods, second the victims walking in to the woods and first victim being suspicious, third still being suspicious and both splits up and forth is one of the victims being killed. It helped us with the process of what will happen in each scene.
The target audience for The Woods is old teenagers and male because it appeals to old teenagers and male more then any other targeted audience, in terms of story, characters, location etc.
We have come to these conclusion after watching and researching types of slasher film e.g Halloween, Friday The 13Th etc.
Construction and Feedback
Comparing Scene 4, where the first victim is killed. The both scenes, Friday The 13Th and The Woods representative is clearly identified from scene 4 because of action, and characters used within the film.
It shows the representative of genre - male(killer being male killing someone) and age - 16 to 25(adult teenage characters) because of the use of violence in the sequence which are most likely to appeals to those representative.
Feedback:
The feedback from the audience in terms of age was more effective then in terms of gender. Most of the audience thought the age is 16 and 17 and female. This is because there was not much or strong use of violence used to appeal the older audience and male.
Al through the audience identified it was a slasher/thriller film but according to the audience there should have been a prepare murder - the killer holding a knife and killing the female victim aggressively, the face of the murder should be hidden and victim should be shown killed such as screaming and blood being over the place.
The image and title/company use develops the convention from the sub-genre because although the story and the settings are similar, Friday The 13 appeals to the audience more. The use of camera, mise-en-scene, characters, sound and editing represent the sub-genre because they are most likely to be seen in slasher film. Example mise-en-scene, the whole movie Friday The 13 is set in the forest and the use of lighting is mostly dark. There is use of non-diagetic sound, but in certain scenes e.g. when the killer appears to kill his victim. The use of costume and prop unique used for the killer(wearing a mask and old jacket and holding a knife), whereas the victims are as normal as day to day life. The story and characters, teenagers going out for camping in the woods, mysterious and abandoned farms in places(point of view shot of someone is watching from the woods) gives a hint that something is about to happen. The title are edited uniquely by using cross section editing of the titles and scenes. This is used to give the audience a hint from the beginning that the film will be a slasher movie, giving audience an expectation of what things may happen in terms of the movie being a slasher film. The way Friday The 13 is set, has inspired us in terms of mise-en-scene, characters/story and sound work. We have used the type of characters, location and sound within our film.
The kind of films different media institution distributes. Here are some example of two independent and and one major media institution.
Independent Film Companies
Fantastic Films
Fantastic Films is an OSCAR™ winning film production company with a focus on high quality genre & niche films.
Film examples:
Outcast Outcast is a 2010 supernaturalthriller film, which is directed by Colm McCarthy and starring James Nesbitt.
Example of a promo and poster from the film:
Wilderness
'WILDERNESS', a horror feature film starring Sean Pertwee (Dog Soldiers, Goal, Event Horizon and Alex Reid.
Example of a promo and poster from the film:
It can be identified from the trailers that it is a low budgeted film in terms of its quality and cast. It is not expectedto be with a major institution, appeal to a larger group of audience or release worldwide even though the story seem quite good, its not something that comes into a specific genre such as ghost or slasher which people are more likely to admire. Compare to the trailer, the poster is created in much high quality and more eye catching which may interest the audience.
Hammer Films
Hammer is a London based production subsidiary of Exclusive Media Group and a legendary British film brand.
Film examples:
Women in Black The Woman in Black is a 2012 thriller-horror film directed by James Watkins and is based on Susan Hill's novel of the same name. The film stars Daniel Radcliffe, Ciarán Hinds, Janet McTeer, Sophie Stuckey, and Liz White.
Example of a promo and poster from the film:
Let Me In
Let Me In is a 2010 American romantichorror film directed by Matt Reeves and starring Kodi Smit-McPhee and Chloë Grace Moretz.
Example of a promo and poster from the film:
As we can both film looks like quite large budgeted film in terms of its quality and cast. It uses well known characters and interesting story-line in the trailer. It can be expected to release worldwide and appeal to a large group of audience, something that goes into a specific genre and admired by people. Not just the trailer but the poster is goodly produced in terms of graphics which people would expect from a larger production film company. New but within few years after the remake, Hammer has became popular and well known.
The both production company promotes horror films, mostly based on olden days classical. However Fantastic film production is one of the Oscar winning production, won over 50 international awards in the last six years such as Wilderness, 48 Angels etc. On the other hand Hammer film production is old ,but since its resurrection in 2007 Hammer has only released few film such as women in black, film 2012.
Major Film Company
Twist Pictures Production
Twisted Pictures is an American independent production company, mainly creating films of the horror genre. Twisted Pictures was formed after the box office success of Saw in 2004, which lead to a nine-picture distribution deal with Lionsgate.
Film examples:
Dead Silence
Dead Silence (originally titled Shhhh... and Silence, with alternate title suggestions such asThe Doll and Mary Shaw) is a 2007 horror film, directed by James Wan
Example of a promo and poster from the film:
Saw
Saw is a 2004 Americanindependent horror film directed by James Wan. The screenplay, written by Leigh Whannell, is based on a story by Wan and Whannell.
Example of a promo and poster from the film:
Both Saw and deal silence come into the category of slasher, here they use film location(isolated place) and characters(people being killed by an unknown person, no motive). From its trailer people can expect what may happen which grab the attention and builds confidence of the audience. The film looks of a huge budged film in terms of what are shown in the film, which is expected from a large film production.
It is said that making is much easier then distribution however it depends on how well known the production company is. When distributing a film, production company made to keep in mind of the
Studio
Target Audience
Star power
Buzz
Season
because depending on the e.g. season, the movie will be popular. For example horror films such as Friday The 13Th is more likely to be popular during Halloween. The ways film company can distribute their film is through theaters, putting posters, internet such as YouTube, festivals, Television etc. No matter which production company it is their film distribution will be similar because their purpose is to promote the movie no matter what.
From the user rating “A Nightmare on
Elm Street
” has been rated the highest among all five movies.
Our targeted audience will be male who are 18 or above because as evidence state genre such as horror/slasher and mystery interest males aged 18-29 more than other audiences. It is more likely that male’s tent to watch it more then females as this genre appeals and interest them more. And age under 18 or 18-29 more then 30+ due to its disgusting scenes which older people may not like. However it purely depends on the movie, some films like Scream appeal to female as much as the male in terms of the story as it shows less violence then movies like Friday The 13Th.
BBFC
British Board of Film Classification
No one younger than 15 may rent, buy a DVD or see a ‘15’ film in a cinema. This rated
films are not allowed to show any strong inappropriate scene or
use language. E.g
Drugs: Taking drugs are allowed to show
however the film as a whole must not be based on something that encourages drug
use.
Language: They may be a frequent use
of language such as "FUCK" or "CUNT" however not something
repeat or aggressive that may influence the audience.
Nudity: It may be allowed in a sexual context but
without any strong detail(full nudity).
Sex: Sexual activity may be
portrayed but without strong detail. They may refer to the sexual behaviour but
not allowed to show the actual thing.
Violence: Violence may be strong but should not be
shown in detail way, dwell on the infliction of pain or injury.
For our film we will be using "15" certificate because we will showing some violence and swearing but not strong enough for use to the "18"
certificate. We could have used the "12" but they maybe some scene that can be inappropriate to the certificate so for us "15" certificate is the best option.
Online Survey
First Response
Comparing Scenes
I have chosen this clip to reach my targeted audience because it shows the genre of the film (slasher). It shows the similar scene that is shown in other slasher films, e.g. isolated place(woods), a teenager victim/ mysterious male killer and use of violence, body language and costume/prop. This gives the audience a idea of what the genre is and what they can expect so it will interest them to watch more.
Comparing Friday The 13Th which uses similar scene e.g. isolated place(woods), teenage victims/ unknown male killer and use of violence, body language and costume/prop, however its strongly used which gives a much clear idea about the genre then the woods. For example the scene starting with a teenagers coming for a camping trip and talking about the history of place and someone watching from the back. The video shows show they killer kills its victim using a axe.
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